This project was intended to reinvent an outdated over-the-counter brand. The goal was to provide a playful design solution, making light of a product that relieves what are commonly regarded as unattractive symptoms. With the use of playful writing, as well as humorous content and illustrations, we were able to provide an unexpected and colorful product experience.
ForeSee reported a 19 point lift from a customer satisfaction survey — one of the highest lifts they’ve seen as a result of a site re-launch.
Internal Sales Resource
The task here was to provide internal sales associates with an online resource that was easy to access and also provided the information they needed in a clean and organized fashion.
Online Benefits Magazine
Pearson Benefits’ transition from a print-based magazine to the digital platform provided us with the opportunity to reinvent their content and the way they present it to their employees. Utilizing an editorial style layout with large colorful headlines, infographics and illustrations enabled us to bring their content to life.
New Employee Onboarding Site and eLearning Templates
Honeywell’s new employee onboarding site was created to facilitate and streamline the onboarding process. This portal allows a new employee access to their orientation dashboard, as well as the videos and learning modules that they must watch and complete. ELearning templates were also designed, using modern elements and full bleed images to help engage new employees with the content.
Kiosk, Desktop and Mobile Site
The BIO International Convention was held in Boston in 2012. Biogen Idec created Discover My Boston as a resource for all those attending. This onsite interactive kiosk, also accessible by desktop and mobile, provided attendees with a catalogue of Boston’s best culinary, recreational and cultural hot spots, submitted by those who know them best, their Weston and Cambridge-based employees.
Cloudy With A Chance Of Meatballs
Subwaykids.com, a microsite of SUBWAY Restaurants, serves to inspire families to make healthier eating choices. Each month, they choose a new promotional partner, in this case: Cloudy with a Chance of Meatballs. The landing page presents a user with two options that allow them to either view the Kids- or Grown-Ups- specific content.
Online Ordering Website // Desktop and Mobile
The Order.subway.com website was initially rolled out in beta form, available in select markets and has since expanded to all U.S. locations.